Talkwalker was easier to set up (and free for as many alerts as I wanted) and looks like google alerts. I thought it would be the clear winner but I decided to run them simultaneously, just for fun… I get my kicks where I can.
Mention’s dashboard view allows you to search and set alerts up for keywords or phrases, like a search in twitter, but with more sources. When I initially tested a couple key phrases, mention only generated leads from twitter so I thought that it “preferred” twitter but after testing it for a couple weeks, I’m happy to say it alerted me to blogs, news features, social media beyond twitter. There were quite a few times where Mention came up with an alert that Talkwalker didn’t have.
I use alerts for two things…
(1) as a news source, to loosely monitor what’s being said about a key phrase
(2) as a brand monitor, to keep a close eye on a “brand” (usally a client’s brand or name)
The second purpose is more crucial and I don’t want to miss any content when monitoring a brand, so the solution I’m setting with is Talkwalker for purpose (1) as I don’t need to pay a premium when I’m just staying up to date on a subject and Mention for purpose (2)
Thanks for nerd-ing out with me!