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Lisa Joy Trick

design & technology for public good

my work at RDG at work


my work at RDG at work

I don’t usually use my blog to boast about my work – but it’s never to late to start. :P

I just heard that a project I worked on while at Nyman Ink is being featured in the 2010 Design At Work Exhibition. The exhibition will be on tour, but they haven’t released a list of venues and dates yet. I’ll update this post when I hear more. In the meantime, I’ve got details about the project below.

Institute for Medical Research Isreal-Canada
CLIENT GOALS: The Hebrew University of Jerusalem needed a brand for its new Institute for Medical Research Israel-Canada (IMRIC) that fosters interdisciplinary scientific and medical research. DESIGN SOLUTION: The logo is a stylized representation of the map of Israel, made of 83 rounded squares representing IMRIC’s research groups, in 5 colours representing IMRIC’s research departments. IMRIC’s brand speaks to its potential to achieve great things. A signature brochure profiles IMRIC scientists. The cover’s simple and clean look is enhanced by an intriguing die cut that draws the reader in. The logo image peeks through the front page adding a one-of-a-kind quality.

Design: Nyman Ink
Client: Canadian Friends of the Hebrew University of Jerusalem
Creative Director: Lisa Joy Trick Prov. RGD
Category: Brand
Other Credits: Alexis Ronse, Sasha Semeniouga


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